The latest and effective search-marketing tool that we were speaking of is Google Ad Words. More and smaller to medium-sized businesses are seeing great results with online advertising. When you advertise with Google, ads for your business show up next to the natural search results. In this way, Google Ad Words ads connect Small and midsize businesses (SMBs) in India are using the Internet as a medium to generate more qualified leads and sales, and Google AdWords claims to deliver that value to businesses with their search engine advertising platform.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword when searched, Triggers your ad to be shown. AdWords at the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.
- Choosing Right Keywords which requires getting into the shoes of the buyer and his decision making process
- Creating a creative and compelling ad – with clear objectives and assuring the buyer answers to his queries
- Designing a Trustworthy Landing Page that answers the searcher’s questin and accomplishes the marketing goal
- Good understanding of the bidding process and Knowledge of how to improve the quality score of an keyword so that campaigns can be executed with least CPC.