Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence,this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Facebook/Linkedin/Twitter/Youtube/ Flickr/Google+ and many more .So many social media tools, so little time. Sound familiar? It’s an issue many business owners face these days. You know you should be staying on top of all the new tools out there, but between doing client work, prospecting, and managing day to day business operations it becomes next to impossible.
- Some Social Mediums are better suited for a particular business goal and might not be apt for some other business goal for a same company
- Social Media working fine and delivering on goals for a particular business might not best suited for another Business
- Companies operating in same Business and using same social media for same business goals might have different results since the content and engagement with the customer is the key to success.