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How to grow in Social Media Marketing

Today social media is the best way to stay in touch and interact with friends, family, and various communities. Anyone can promote their services, brands, or business on social media channels like Facebook, Instagram, Twitter, LinkedIn, and many more. This is called Social media Marketing. If you’re looking to grow your social media following, there are a few things you can do to attract more followers. One is to optimize the images you post on social media platforms with the right fit for the platform and brand. For example, horizontal images are better suited for Instagram while vertical or landscape images work well on LinkedIn.

You also want to make sure your accounts are highly visible and easy to find. Once you establish your plan, you can determine the type of content you will share, determine the frequency and encourage engagement with your followers. Here are a few tips that you can use to help grow your following:

1) Create an editorial calendar for each channel. You want to make sure that your content hits all the right notes for each audience individually. Prepare questions about trending topics or events for each channel based on what’s relevant and popular at the time of publishing. Other key factors in planning your content include developing your own style and voice, what to avoid and what to pursue.

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2) Engage with your audience. Social media networks are interactive, requiring interaction from the reader. If you don’t engage back on social media you’re missing out on a valuable marketing asset. It’s a two-way street: plan content that you want to share with the audience — this is a great way for them to get involved and has proven beneficial for brands.

3) Create new content regularly.

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Social Media Marketing at Reinvent Digital starts with creating the right strategy for your brand through competitor analysis, understanding industry trends, and keyword research to give you the edge in your market.
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