As we move further into 2023, YouTube continues to be a powerful platform for marketers to reach their target audience. With over 2 billion monthly active users, YouTube offers a massive potential audience for businesses of all sizes. Here are some of the top YouTube marketing stats you should know about in 2023:
- YouTube is the second most visited website in the world after Google, making it a crucial platform for businesses to reach their target audience.
- Over 70% of YouTube watch time comes from mobile devices, highlighting the importance of mobile optimization for YouTube marketing.
- YouTube is the most popular social media platform among teenagers, with 85% of US teens using the platform.
- YouTube reaches more towards 18-49 year-olds in the US than any cable network, making it a valuable platform for businesses targeting this demographic.
- YouTube users watch over 1 billion hours of video per day, making it a highly engaged audience.
- YouTube has over 30 million active daily users, making it a platform with a massive potential audience for businesses.
- YouTube is the second most popular search engine after Google, with over 3 billion searches per month.
- Over 90% of YouTube users say they discover new brands or products on the platform, highlighting the importance of having a strong presence on the platform.
- YouTube ads have an average view-through rate of 31%, meaning that viewers are more likely to watch the entire ad compared to other platforms.
- YouTube influencers are becoming increasingly popular, with 70% of teenage YouTube subscribers saying they relate to YouTube creators more than traditional celebrities.
These stats highlight the immense potential of YouTube as a marketing platform for businesses in 2023. At Digital Rubix, we understand the importance of creating a strong online presence for your brand, and YouTube is a crucial component of any successful digital marketing strategy. Our team of experts can help you create engaging video content that resonates with your target audience, optimize your videos for mobile devices, and leverage YouTube influencers to reach new audiences. By partnering with Digital Rubix, you can tap into the massive potential audience on YouTube and drive meaningful results for your brand. Contact us today to learn more about how we can help you unleash the power of YouTube marketing.